STRATEGIC PLANNING OF THE RECREATIONAL AND TOURISM INDUSTRY DEVELOPMENT: THE UKRAINIAN EVIDENCE

The purpose of the study is to analyse impact investment component on development Recreational and Tourist Industry (RTI), perform a comprehensive analysis in order elaborate strategic plan for sector. Using matrix method research mathematical rating, general direction recreational tourism sphere each region Ukraine was estimated chosen. We have developed "Recreational potential – RTI support", which consists six quadrants characterizes long-term attractiveness tourist its level market recreation, entertainment, sports. income per capita collective accommodation facilities were investigated. This allowed determine: (1) regions need investments as one priority areas; (2) already sufficient cash flow sphere, finally, (3) careful with following elaboration an alternative recreation these regions. Based two indicators, i.e. potential, consisting 6 constructed. All classified this matrix. results will implications industry, allowing authorities different levels formulate rational policy industry.